Home Football Manchester United Seals £900m 10-year Extension Deal with Adidas

Manchester United Seals £900m 10-year Extension Deal with Adidas

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Manchester United Adidas Deal

During their recent pre-season friendly against Borussia Dortmund, Manchester United displayed their new home kit as part of a renewed collaboration with Adidas. This 10-year extension of their agreement is valued at a minimum of £900m.

The fresh arrangement with the German sportswear manufacturer is set to extend until June 2035. Their preceding contract, which lasted for the same duration, was worth £750m. This deal is speculated to be the highest in the Premier League’s history in terms of annual revenue.

Back in 2016, Chelsea also agreed to a £900m deal with Nike, but their contract spans 15 years starting 2017.

Manchester United’s chief executive, Richard Arnold, mentioned that the relationship between Manchester United and Adidas represents one of the most iconic partnerships in global sports. Tracing back to the 1980s, the alliance has been rejuvenated over the last decade, featuring some of the most cutting-edge designs and technologies in athletic wear.

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The most recent collaboration between the two began in the 2015-16 season. Adidas had earlier supplied United’s kit from 1980 to 1992.

While negotiations over the sale of United by its American owners, the Glazer family, continue, it has been revealed that the new contract guarantees a minimum cash influx of £900m, with certain adjustments in place.

As per United’s last annual report, a portion of the yearly payments from the initial Adidas agreement is tied to the club’s participation in the Champions League. If the club fails to qualify for the Champions League for two successive seasons, the annual payments decrease by 30%.

After failing to qualify for the 2022-23 season, the three-time winners are set to make a comeback to Europe’s top-tier club competition this season.

Even without playing in the Champions League last season, United announced last month that the club is on the path to record-breaking revenues.

Despite indications by the Glazer family last November that they were ready to sell the club, a takeover hasn’t yet been accomplished, fueling rumors that some family members want to maintain a stake.

Despite having debts exceeding £950m, including more than £160m in pending transfer fee payments, United is optimistic. The club announced that the new kit agreement will heighten the focus on United’s women’s team, reintroduced in 2018.

Adidas’ CEO, Bjorn Gulden, expressed his enthusiasm about the continuation of the partnership with Manchester United, both being pivotal brands in international football.

Manchester United fans are encouraged to download and subscribe to The Devils’ Advocate podcast for comprehensive coverage of the club’s journey. With content catered exclusively for Manchester United, fans will always be up to speed with the latest happenings.

Frequently Asked Questions (FAQs) about Manchester United Adidas Deal

How long is the new agreement between Manchester United and Adidas?

The new agreement is a 10-year extension that will last until June 2035.

What is the worth of the renewed Manchester United and Adidas agreement?

The renewed agreement is worth a minimum of £900m, making it one of the largest kit deals in the Premier League’s history based on annual revenue.

How does the Champions League participation affect the yearly payments from Adidas to Manchester United?

A part of the yearly payments from Adidas to Manchester United is linked to the club’s participation in the Champions League. If United fails to qualify for the Champions League for two consecutive seasons, the annual payments would decrease by 30%.

Who are the current owners of Manchester United?

The American Glazer family currently owns Manchester United. However, negotiations are ongoing for the sale of the club.

How much debt does Manchester United currently have?

Manchester United currently has debts in excess of £950m, which includes more than £160m in outstanding transfer fee payments.

What does the new kit deal mean for Manchester United’s women’s team?

The new kit deal is expected to increase the focus and potentially investment on Manchester United’s women’s team, which was reintroduced in 2018.

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DevilsAdvocate July 31, 2023 - 7:36 pm

aye, good for the financial side I guess but I’m more interested in seeing some trophies. money’s no good without the silverware.

OldTraffordDreamer August 1, 2023 - 12:44 am

i do like the Adidas kits, always classy. looking forward to see the new designs now. cheers!

Footy4Life August 1, 2023 - 1:27 am

Wow… adidas sure are throwing big money at United! We better deliver on the pitch, pressure’s on!

UnitedFanForever August 1, 2023 - 3:30 am

Oh boy, thats a massive deal! Good to see united getting that kind of backing. should help to clear some debts and invest in the team. Champions league, here we come!

RedDevil666 August 1, 2023 - 11:09 am

£900m?! hope the glazers put that cash back into the club and not their own pockets… just sayin.


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