Visa is throwing its financial support behind women’s soccer as the first FIFA women’s soccer (football) partner for the Women’s World Cup 2023, an investment that builds on its long-term commitment in Europe and around the world to elevate the sport and promote greater equality.
“Women are a force to be reckoned with — on the pitch, as small business owners, and as drivers of a majority of consumer purchases. We know that when we support the success of women in sport, we support the success of women everywhere,” said Lynne Biggar, Chief Marketing Officer, Visa.
“Becoming the first FIFA Women’s Football Partner is part of a much larger investment in women’s initiatives to help recognize the limitless potential of women around the world,” Biggar added.
See also: Visa: How a Global, Digital Network Can Boost Financial Inclusion
Visa is among the world’s most active sponsors of women’s football and is striving to be an agent of change and help drive the recognition of the sport through its support of the FIFA Women’s World Cup 2023 and other women’s football organizations.
Read more: SEPA Cyber Technologies Becomes Certified Visa Ready Partner
The FIFA Women’s World Cup heads to Australia and New Zealand in 2023 and is the first time the tournament will be played across two countries. It’s also the first time the games will include 32 teams.
Visa is planning to offer unique experiences for football fans worldwide, with the Player of the Match award and its Team Visa program for women footballers. Visa is also implementing its payment technology at tournament venues.
“As a long-standing FIFA Partner and a proud supporter of women’s football, it was a natural choice for Visa to become the first-ever Women’s Football Partner at FIFA,” said Sarai Bareman, FIFA’s Chief Women’s Football Officer.
“Visa is well known for supporting athletes and seeing the positive benefits that can come through sport. They are advocates for equality, diversity, and inclusion, core values that are shared by FIFA and the FIFA Women’s World Cup, as we grow and celebrate the women’s game,” Bareman added.

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