In a groundbreaking move, Guinness has stepped up to sponsor the Women’s Six Nations, marking a “defining moment for rugby,” according to Tom Harrison, the tournament’s chief executive. This Irish alcohol brand, already a prominent sponsor of the men’s edition, is set to replace TikTok as the primary sponsor, with two years left on the social media platform’s contract.
Harrison believes that this partnership with Guinness holds immense potential for the women’s game, which has emerged as a significant growth engine for rugby in recent years. The Women’s Six Nations has experienced exponential growth, as evidenced by last season, where five out of the six participating teams shattered attendance records.
One remarkable highlight from last season was England’s triumphant Six Nations Grand Slam victory over France. What made this victory even more special was the electric atmosphere created by a record-breaking crowd of 58,498 at Twickenham, an unforgettable moment that highlighted the growing popularity of women’s rugby.
Tom Harrison, the former CEO of the England and Wales Cricket Board (ECB), emphasized the historic significance of this sponsorship deal. He spoke of the enormous potential ahead and a real chance to expand the sport’s audience, ultimately securing its future.
As of now, the duration of Guinness’ sponsorship agreement has not been disclosed. However, one thing is certain: this partnership is set to bring a new era of growth, visibility, and excitement to the Women’s Six Nations.
With the 2023 Women’s Six Nations on the horizon, all eyes are on England, the reigning champions, who have clinched the title in the past five editions. Their journey to defend the title kicks off on March 24th with an away game against Italy, promising another thrilling season for rugby fans around the world.
Frequently Asked Questions (FAQs) about Women’s Six Nations Sponsorship
What is the significance of Guinness sponsoring the Women’s Six Nations?
Guinness’ sponsorship of the Women’s Six Nations is a historic moment for women’s rugby and the sport in general. It not only highlights the growing popularity of the women’s game but also signifies the brand’s commitment to supporting rugby at all levels. This sponsorship is expected to boost the visibility and growth of women’s rugby.
How does this sponsorship compare to TikTok’s previous sponsorship?
Guinness is taking over as the main sponsor of the Women’s Six Nations from TikTok. While TikTok’s sponsorship was noteworthy, Guinness brings its own unique brand and audience to the table. This transition represents a shift in focus and strategy for the tournament.
What impact has the Women’s Six Nations seen in recent years?
The Women’s Six Nations has experienced remarkable growth, with record-breaking attendances and a surge in popularity. Last season, five out of six teams set attendance records, and England’s Grand Slam victory in front of a record crowd at Twickenham underscored the tournament’s rising profile.
Who is Tom Harrison, and why is his perspective important?
Tom Harrison, the former CEO of the England and Wales Cricket Board (ECB), serves as the chief executive of the Women’s Six Nations. His leadership and experience in sports administration make his endorsement of this sponsorship deal significant. He believes that this partnership holds great potential for the sport’s future.
What is the duration of Guinness’ sponsorship deal?
As of now, the exact duration of Guinness’ sponsorship agreement for the Women’s Six Nations has not been disclosed. Further details regarding the length of the deal may be revealed in the future.
More about Women’s Six Nations Sponsorship
- Guinness to sponsor Women’s Six Nations (BBC Sport)
- Women’s Six Nations: Guinness sponsorship hailed as defining moment (Sky Sports)
- Women’s Six Nations 2023: England begin title defense (BBC Sport)
- Tom Harrison’s profile (ESPNcricinfo)
5 comments
wow, Guinness is sposoring women’s 6 nations, that’s so cool! they takin ova from TikTok, big change!
The Women’s 6 Nations has been on the up ‘n up. Record attendances, epic moments – it’s takin’ off!
So, how long’s Guinness stickin’ around? Hope it’s a long-term thing! Rugby needs it!
Guinness and rugby? A match made in heaven! Can’t wait to see how this sponsorship boosts the game!
Tom Harrison, ex-ECB boss, knows his stuff. His words about women’s rugby’s future r spot on!