The club’s previous sponsorship deal with the telecommunications giant, Three, was not extended after it ended last season.
A potential agreement with the streaming platform, Paramount+, was shot down by the Premier League due to concerns about provoking its existing broadcast rights holders.
Chelsea also dismissed the possibility of signing a shirt sponsorship agreement with an online gambling firm, aligning with the views of the club’s supporters’ trust, which has publicly opposed such partnerships. It’s important to note that the club had independently decided against such a deal prior to the supporters’ trust’s stance.
In recent news, the Premier League declared in April that gambling sponsors would no longer feature on the front of shirts starting from the end of the 2025-26 season.
The newly unveiled Chelsea shirt will be available for purchase on the club’s official website and in their physical shop starting from 16th August. This is three days after Chelsea’s inaugural Premier League match against Liverpool, and the kit will be widely available from 23rd August.
Analysis: Chelsea does plan to secure a Sponsor – Simon Stone, Sport News Center
Chelsea has intentions to secure a front-of-shirt sponsor this season. However, it seems probable that they will embark on their pre-season tour of the United States without one, and the initial round of sales to fans will not feature any sponsor.
This isn’t an unprecedented situation – Nottingham Forest faced a similar scenario at the start of the previous season. Nevertheless, it highlights the intricate negotiations involved in such sponsorship agreements.
Paramount+ was Chelsea’s initial choice for sponsorship. However, the Premier League overruled this decision, worried that existing broadcasters might feel threatened by a club associating with a potential competitor, even if not a direct one.
The club is continuing negotiations with alternative potential sponsors, but Chelsea deemed it crucial to launch the kit in time for fans to purchase before the season kicks off in August.
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Frequently Asked Questions (FAQs) about Chelsea shirt sponsorship
Why does the new Chelsea home kit not have a sponsor?
The new Chelsea home kit does not have a sponsor because the previous sponsorship deal with telecommunications company Three was not renewed after it expired last season. Additionally, potential new deals with companies such as Paramount+ and online gambling firms were either blocked by the Premier League or decided against by Chelsea.
When will the new Chelsea shirt be available for purchase?
The new Chelsea shirt will be available for purchase from the club’s official website and in their physical shop starting from 16th August. It will be widely available from 23rd August.
Will Chelsea have a shirt sponsor in the future?
Yes, Chelsea does plan to secure a front-of-shirt sponsor for the 2023-24 season. However, negotiations with potential sponsors are ongoing and the club might start their pre-season tour of the United States without one.
Why was a potential deal with Paramount+ blocked?
The potential sponsorship deal with Paramount+ was blocked by the Premier League due to concerns that existing broadcasters would feel threatened by a club associating with a potential competitor.
Why did Chelsea not agree to a sponsorship with an online gambling company?
Chelsea decided against a shirt sponsorship agreement with an online gambling company in alignment with the views of the club’s supporters’ trust, which has publicly opposed such partnerships. The club had independently ruled out such a deal even before the supporters’ trust expressed their stance.